Gloria Vanderbilt created the designer jean movement. The brand was established in 1976 between Gloria Vanderbilt and Mohan Murjani. It was the first major jeanswear brand launched by a woman, for women. Originally recognized for its iconic fit and signature swan logo, Gloria Vanderbilt has sustained the test of time and is still one of the largest denim brands in North America.
Today, the brand encompasses a wide range of fits, innovative fabrics, and elevated washes and details. With more than 60 million pairs sold, we are most well-known for the Amanda jean -- the original slimming jean.